LIVE EARTH // CONCERTS FOR A CLIMATE IN CRISIS

On-air package

Nth Degree was asked to create an identity package for the event. This included the on-air package, IDs and factoids package.

"Live Earth was a monumental music event that brought together a global audience on July 7, 2007 to combat the climate crisis. Live Earth staged concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg - as well as special broadcast events in Antarctica, Kyoto and Washington, DC - and featured more than 150 of the world's best music acts - a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson. Live Earth's 24 hours of music across 7 continents delivered a worldwide call to action and the solutions necessary to answer that call." – liveearth.org

The grassroots approach that Live Earth was advocating reminded me of gig flyers and how they are posted. Since this was a worldwide call to action, I recreated the globe by 'calling' each country to action by name. This typographical globe became the central device that led us to and from each of the concert locations around the world. Factoids were showcased as flyers posted on walls. The design solution had to work for broadcast in various countries, online streaming and on the screens at the concerts. This resulted in a modular system that could be customized to work for different aspect ratios and resolutions.

Live Earth was broadcast in 132 countries and streamed online, with an estimated 2 billion viewers in total.

Live Earth Exec. Producer: André Mika
Creative Director: Bob English
Lead Designers:
On-air package - Evelyn Lim
ID’s + factoids - Miguel Hernandez
Designer: Araminta Atherton
Editor: Eron Otcasek
Animator/Compositor: Sharon Eagan
3D/Compositor: Danny Princz
Exec. Producer: David Edelstein
Producer: Rob Meyer