Evelyn Lim

Design + Art Direction

Hello! I’m a Designer and Art Director specializing in 360 Entertainment Branding and Brand Creative.

Network branding
Network rebrands + refresh
Show packages
Promo/stunt packages
Key art
Upfronts

Award show packages
Film/series pitch decks
Film titles and branding
Music videos, album art and branding
Brand strategy and visual identity
Concepting + design

BET Awards

BET Awards style exploratory

Made for:
Thornberg & Forester
Executive Creative Director: Scott Matz

The Drew Barrymore Show

On-set art for the Drew Barrymore Show

Drew wanted a collection of artwork that was eclectic and felt like her, but was still cohesive and would work well on set. Working with the art director, I created a set of pieces that integrated with the set design and reflected her personality without detracting from the true focus, which was Drew and her guests.

Made for:
513
Art Director: Mel Lovric

Discovery Science

360 Network rebrand exploratory

Made for:
2C Media
Creative Director: Brian Eloe

Roadmap – National Science Foundation

Visual Identity for the Roadmap Summit

Made for:
DixonCo
Creative Directors: Diana Dixon, Lester Mordue
Client Team: Jason Ramos, Susan Kish

Boss Girls Weekend

Freeform Boss Girls Weekend Stunt - style exploratory

Made for:
Thornberg & Forester
Executive Creative Director: Scott Matz
Associate Creative Director: Kyle Miller
Head of Production: Javier Gonzalez

Blindfold

Music video

Made for:
Tempered Mental
Artist: Melina William

Live Earth: Concerts for a Climate in Crisis – On-air package

Live Earth

Nth Degree was asked to create an identity package for the event. This included the on-air package, IDs and factoid package.

"Live Earth was a monumental music event that brought together a global audience on July 7, 2007 to combat the climate crisis. Live Earth staged concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg - as well as special broadcast events in Antarctica, Kyoto and Washington, DC - and featured more than 150 of the world's best music acts - a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson. Live Earth's 24 hours of music across 7 continents delivered a worldwide call to action and the solutions necessary to answer that call." – liveearth.org

The grassroots approach that Live Earth was advocating reminded me of gig flyers and how they are posted. Since this was a worldwide call to action, I recreated the globe by 'calling' each country to action by name. This typographical globe became the central device that led us to and from each of the concert locations around the world. Factoids were showcased as flyers posted on walls. The design solution had to work for broadcast in various countries, online streaming and on the screens at the concerts. This resulted in a modular system that could be customized to work for different aspect ratios and resolutions.

Live Earth was broadcast in 132 countries and streamed online, with an estimated 2 billion viewers in total.

Made for:
Live Earth Executive Producer: André Mika

Nth Degree
Creative Director: Bob English
Lead Designer On-air package – Evelyn Lim
Lead Designer ID’s + Factoids – Miguel Hernandez
Designer: Araminta Atherton
Editor: Eron Otcasek
Animator/Compositor: Sharon Eagan
3D/Compositor: Danny Princz
Executive Producer: David Edelstein
Producer: Rob Meyers