My approach to design is multi-faceted. Because design is about life and not merely visuals, I like to pull inspiration from many places. Art, design, fashion, music, books, film, thoughts, conversations around me. Not just visually, but conceptually and rhythmically as well.

Typically, I start without any visuals at all. Using words and sketches, I start to shape concepts and ideas. Once I feel like it’s getting somewhere, then I go digital and start ideating. This is truly my favorite part. I also like bringing in different mediums when appropriate. Mixing traditional media like paint and ink with digital elements results in an interesting dimensionality. I’ll sometimes build and shoot elements instead of making them digitally.

My superpower is being able to take in all types of information – formal briefs and marketing data, a passing comment in a client call or a pencil sketch over zoom, and turning it all into a cohesive design solution.